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Divertido Como Mi señal
2017
Mi Señal, the children's programming block of the public channel Señal Colombia, has decided to change its slogan to make it more participatory, interactive, and above all, fun. For this purpose, we conducted a study with different children, in which they shared things they found amusing: an octopus that is a goalkeeper, a bike with rockets, and a cow that turns into a kite. Inspired by children's ability to turn simple things into incredible situations where anything can happen, we simplified the slogan of the programming block to "Fun like Mi Señal" and recreated their ideas in the content. In this way, the children's ideas of what is fun became the foundation of the fabric, commercials, IDs, warnings, banners, and other audiovisual content of the programming block.