Giro X Señal Colombia
2017
Señal Colombia, through Señal Deportes, is the only channel that brings the most exciting broadcasts of world cycling throughout the year, and has always been the premier channel for cycling. In this campaign, it was necessary to highlight the 100th edition of the Giro d'Italia, its history and characters, showing that the passion for cycling is an infinite feeling. The communication for this year from Señal Colombia is reinforced with the concept of "We can be" used in the Giro to have a unified campaign